Formative is looking for an experienced and driven Marketing Director with a growth mindset. If you are passionate about making a big difference for teachers and education institutions as a whole, read on!
Who is Formative?
Our co-founder, Craig Jones, was a middle school science teacher at a struggling public school in South Los Angeles. Thanks to a school grant, he was able to work with a class set of used laptops every day. Initially, Craig patched together some basic software, a student response system and a lot of spreadsheets to help understand his students' strengths and weaknesses to learning standards. The technique of daily formative assessment, more targeted intervention, and faster feedback ultimately led to record-breaking academic outcomes. After four years in the classroom, Craig went to grad school at UCLA where he met Kevin McFarland, his roommate, and soon-to-be co-founder. Together, Kevin and Craig envisioned a world where faster formative teaching practices could replace traditional end-of-year summative assessments. After multiple research initiatives, prototypes, and the help of countless individuals, Formative (goformative.com) was launched in January 2015.
Are you ready to join our team?
Picture yourself working directly with the Founders and the rest of our amazing Success team to make life easier on educators all over the world. Do you want to have an impact on the future of education?
You will be responsible for building out a team of experts while also being an individual contributor as we ramp up over the next two years. You will work closely with the executive team to build out our go-to-market strategy, driving brand awareness and demand generation across our target market and providing ongoing support and enablement for revenue generating teams. You will be responsible for setting the strategy for all marketing including social media and email marketing efforts, webinars, live events, search & social advertising campaigns all towards the broader goal of optimizing our funnel and driving growth for Formative.
Primary responsibilities include but are not limited to:
Formative is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.